Google Ads Negative Keywords

How to Add Negative Keywords to Your Google Ads Campaigns

When it comes to paid search campaigns, figuring out the best keywords and making a relevant Google AdWords campaign or ad group and landing pages is vital to your marketing success. If you get the ingredients for Google AdWords right, target audience members who enter keyword-rich search queries will be triggering your ads to display.

Google Shopping Ads ROAS Bidding

What’s the ROAS Bid Strategy for Google Shopping Ads?

Google AdWords shopping campaigns make up a large portion of many eCommerce businesses PPC marketing budgets and website traffic. For many, an effective Google AdWords shopping campaign contributes to a large part of their revenue. But for a lot of digital marketing managers, the range of options, importance, and effectiveness of the different Google campaign types is enough to give …