What to do When Your Google Ads Campaign Doesn’t Work

What to do When Your Google Ads Campaign Doesn’t Work

When you’re new to the world of digital marketing, the options for getting your products and services in front of a target audience can be overwhelming. You can do social media marketing, content marketing, and email marketing. For business owners and advertisers, figuring out how each of these techniques works and fit into a broader digital marketing scheme is overwhelming. …

How To Use Email Marketing To Improve Your SEO Strategy

How To Use Email Marketing To Improve Your SEO Strategy

Email is one of the most effective digital marketing techniques that businesses can use to market directly to consumers. Email marketing campaigns allow you to inform your customer base of new products, sales, and promotions. With optimised, compelling email content and calls-to-action, businesses can use email newsletters to drive a quick spike in sales, social shares, or sustained interest in …

SEO Tips When Building a New Website

SEO Tips When Building a New Website

Less than two-thirds of small businesses have a website. But in today’s competitive business world, consumers expect companies to have an online presence. Creating and launching a successful online presence starts with basic website SEO and social media profiles. A search-engine friendly website,designed with user experience and search engine algorithms in mind, will bring organic traffic to your online storefront, …

What is Google Ads Parallel Tracking

What is Google Ads Parallel Tracking

Time is of the essence when it comes to successful internet marketing campaigns, and netting increased conversion. Internet users can’t stand to wait, not even a second. According to recent Google surveys, even a one-second increase in page load time can decrease website conversions by up to 20%. Offering a faster load time and better user experience for website visitors …