Tips For Running A Successful Facebook Ads Campaign

Facebook’s revenue is estimated at $15.08 billion in the first quarter of 2019, roughly one billion more than it generated last year in the same timeframe. And most of its money comes from us, the people advertising on Facebook. From a way to simply connect with friends and stay in touch, Facebook has now become one of the most powerful …

How To Create A Better Facebook Offer Than Your Competitors

A marketing strategy for any business needs to be made up of several different layers. Even if your overall goal remains the same, it’s imperative to take advantage of all the different tools out there and increase the chances of reaching those goals. And you may already be doing a lot: running Google Ads, publishing blog posts as part of …

Facebook Ads For E-commerce Businesses

E-commerce is huge. There are an estimated 1.92 billion online buyers, and the number is set to grow in the coming years. The demand for online stores is high, so naturally, the supply doesn’t fall short. There are countless businesses currently selling their products online and generating some pretty decent revenue. However, as there will be more shoppers turning to …

How to Use Facebook Ad Library to Spy on Your Competition

Your Facebook ad strategy doesn’t exist in a void. What others are doing can influence how many people see your ads in their news feed, how many convert, and the return on your investment. It makes sense: if their targeting is more precise than yours, their ad copy more alluring, and their CTA more actionable, then your prospects are more …

Should Your Business Advertise In Facebook Messenger

A good chunk of the lives of those working in digital marketing is spent trying to get as close to their target audience as they can. That often means looking at the biggest trends and hopping on right away. One of these trends nowadays is Facebook Messenger, a new social media app which currently has more than 1.3 billion active …

How to Make Your Facebook Ads Stand Out

Together with Google Ads, Facebook is a massive advertising platform. With over two billion monthly active users, it’s an essential part of your digital marketing strategy. Simply put: you can’t afford to ignore it. The problem is, neither can your competition. Over 65 million businesses have active profiles on the social media network, meaning that being there isn’t enough anymore …