What Are Facebook Video Ads | AIA Blog

What Are Facebook Video Ads

Facebook is one of the most widely used and versatile social media platforms. It has adapted to its many users by introducing various functions and tools. Facebook remains an easy to use channel for sharing media, supporting pictures, text and video content, with special features like live video or 360° pictures. If you are a business owner, then the giant …

What Is Cost Cap Bidding In Facebook Advertising? | AIA Blog

What Is Cost Cap Bidding In Facebook Advertising?

As digital marketers, we’re obsessed with keeping control of our advertising budget. We spend hours optimizing everything we do so that the results justify the money we put into our campaigns, including our Facebook ads. When it was announced that Facebook is introducing a new bidding option for its Facebook advertising services, it’s fair to say a lot of us …

Facebook Offline Events Dashboard

What Are Offline Events In Facebook Marketing?

In the world of digital marketing, we’re so concentrated on the, well, digital aspect of it, that sometimes we can leave all the real-world outcomes aside. It’s not exactly that we forget or don’t care about them, no. But raise a hand if you’ve ever spent even half the energy tracking offline events as you did with online ones. And …

Choosing The Right Audience To Target On Facebook

With more than 2 billion active monthly users worldwide, Facebook is clearly keeping its reign as one of the most powerful social media platforms around. And for marketers, it is an incredibly powerful tool that could potentially make or break their brands. But promoting a business on Facebook doesn’t come with a guarantee that you’ll achieve your goals. Like most …