Why Blogging Will Improve Your SEO

It’s very comforting to know that no matter what questions we may have, Google will always be there with its search engine to help us. Honestly, we’d imagine it would be hard to find a person who has never used Google, apart from those who don’t really use the internet (but even this is a very strange concept.) But for …

Is Facebook Advertising Good for Event Campaigns?

Organizing an event is hard work. It requires months of planning and preparation. Each piece has to fit perfectly together so that everyone is pleased and the event is a success. Take one piece out, and everything will crumble before your eyes. But, between the logistics of the event, managing guests and attendees, and making sure that everything is par …

How To Optimise Your Content For Google’s Featured Snippets

When you ask Google a question (meaning you type something in the search engine,) apart from the links to websites that may hold your answer, you can also find answer boxes at the top of organic search results. This is called a ‘featured snippet’, and it has been selected by Google as a relevant answer to search queries.