Why Blogging Will Improve Your SEO

It’s very comforting to know that no matter what questions we may have, Google will always be there with its search engine to help us. Honestly, we’d imagine it would be hard to find a person who has never used Google, apart from those who don’t really use the internet (but even this is a very strange concept.) But for …

Is Facebook Advertising Good for Event Campaigns?

Organizing an event is hard work. It requires months of planning and preparation. Each piece has to fit perfectly together so that everyone is pleased and the event is a success. Take one piece out, and everything will crumble before your eyes. But, between the logistics of the event, managing guests and attendees, and making sure that everything is par …

How To Optimise Your Content For Google’s Featured Snippets

When you ask Google a question (meaning you type something in the search engine,) apart from the links to websites that may hold your answer, you can also find answer boxes at the top of organic search results. This is called a ‘featured snippet’, and it has been selected by Google as a relevant answer to search queries.

Google my business

Adwords For Google My Business

Sometimes, when two elements come together, they can create a lot of wonderful things. This is exactly the case of Google My Business and Google Ads (formerly known as Adwords), where marketers can combine the two and truly boost their business’ profile. Yet we see so many of our clients thinking these two great features from Google don’t really need …

google tag manager

How To Track Adwords With Google Tag Manager

We’ve said it before, and we’ll say it again: nothing really counts in digital marketing unless you track conversions. How else do you truly know how your marketing efforts are doing? Hoping for the best? That never pans out. And that’s exactly what you should be doing with your Google Adwords efforts: plan, prepare, see how well they’re doing, and …

quality score

What Is My Adwords Quality Score

Google Adwords is one of the best tools marketers have in their arsenal to promote a business and manage ads. Most of us use it every day, yet even though it’s so linked with our lives, there are still a lot of elements to be discovered about it. We are talking here about the Adwords Quality Score, which may leave …

SEO Prices

Should You Keep Your Old SEO Content?

Owning a website that has been around for years and is still updated with content means that you most likely invest time and effort into making it useful to your audience and relevant to the search engines. Many websites and blogs competing with each other for Google’s ranking are constantly learning how to resonate better with the search engine’s ever …

Facebook Marketing Agency

Can You Advertise on Facebook if You Don’t Have a Facebook Page?

Facebook is the world’s largest social media giant, and over 2.7 billion people in the world use Facebook to connect with family and friends and interact with the brands they love. For advertisers, failing to use Facebook ads to reach new audiences and further connect with established fans is like throwing money away. No matter what kind of business you …

Facebook for Gyms

How Can Gyms Use Facebook Ads for Lead Generation?

Gyms and fitness studio owners can increase their gym memberships and their profits with Facebook marketing strategies. Facebook is one of the biggest social media platforms in the world, and creating and launching high-converting Facebook ads can help gym owners reach new, potential members in a targeted geographic area.

Google Remarketing

Remarketing Your Website Visitors with Google Display Ads

How many times have you gone to a business website and been ready to buy right then and there? Internet marketing is kind of like dating. When you meet someone for the first time, you aren’t ready to marry them yet. Consumer surveys have found that around 90% of website visitors are not prepared to buy the first time they …