Why Your Facebook Ads Are Not Delivering

We bet we can guess how your Facebook ad campaign is performing. You have a great strategy in place, and the content and copy are great too. The audience is all targeted to the T. But, in spite of your efforts, you’re ads aren’t delivering and you can’t seem to see any boost in impressions or conversions. No, nobody hacked …

How Can Facebook Ads Help My Business?

The numbers are in, and Facebook is the most popular social media platform. Actually, the numbers have been in for a while, but there is still a lot of confusion around the “what Facebook marketing can do for my business?” topic. Particularly when it comes to Facebook ads, at Australian Internet Advertising, we get a lot of client question about …

Is Facebook Advertising Free?

Advertising on Facebook can be really cheap. It’s practically free! Emphasis on the word “practically.” A lot of our clients ask us if there’s any way they could promote their small business on Facebook for free. Technically it is possible, but you can only stick to the tools available for pages. And, that means that only the people who’ve liked …

How Facebook Advertising Benefits Your Business

Ever since social media has entered our lives, everything has changed. Whether it’s for the better or for the worse, it remains an ongoing topic which we should leave to the experts. But when it comes to promoting your business and increasing brand awareness, we’d made an educated guess. Social media has tremendous potential for companies big and small to …

Does Facebook Advertising Work for B2B?

Advertising on Facebook seems like the obvious choice for B2C companies. With 2.38 active monthly users, it is the right marketing tool to put your products or services in front of the right audience and to boost your brand awareness. But, whenever we recommend Facebook advertising to a B2B company, they look at us as if we were crazy. Most …

What is a Facebook Advertising Campaign?

If you want to dive deep into the Facebook advertising world, then you probably have some questions. It’s understandable. For the first couple of months it existed, Facebook was actually an ad-free space. It can be a very hard thing to imagine today, where the average user is likely to stumble upon roughly eight ads each day in their news …

Does Facebook Advertising Work for Small Businesses?

Digital marketing can get quite costly. Big companies with plenty of resources to spend generally operate on a “let’s do everything at the same time” model. They understand that the more visibility they get, the better chances they have to meet their goals and reach their target audiences. And often, more visibility means more resources, whether it’s money for ads, …

What Are Facebook’s Advertising Policies?

Would you ever go behind a wheel if you don’t know how to drive? No, of course not. That’s insane, and something that only might work in the movies. But if you want to do anything in real life, then you need to have a good understanding of how the process works, particularly if you want to do it well …