Reality Check: How to Tell If Your Content Is SEO Worthy

It takes time and a lot of sweat to create valuable content. As a business owner, you should know by now that you must provide seamless user experience if you want to conquer the search engine optimisation game. But how do you measure the effectiveness of your content? After all, you’re not a writer; you’re a business person, so you …

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Opportunity or Threat? How AI Will Change SEO Forever

From Google and Facebook to real life Tony Stark, Elon Musk, companies have been using artificial intelligence to collect and analyze user data for a while now. The topic of AI is not new in search engine optimisation, but marketers are waiting with bated breath for the day machines will take over. Is such a scenario possible? Or is machine …

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5 Lies SEO Gurus Tell and What to Do Instead

You know how in thrillers cops use sophisticated tools to verify if the suspect is telling the truth? Imagine if you could do the same to check the assertions of various so-called SEO gurus about what you should and should not do regarding search engine optimization. We would all have a more productive use of our time once some of …

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How to Use Location Information to Increase Your Conversion Rate

In a study published last December, Adweek argued that search engine optimization is about to change and 2017 will be the year of impressive innovations in location-based marketing. Due to the prevalence of mobile devices and sophisticated technologies that allow marketers to collect data about their prospects in real-time, businesses can now target consumers better and accurately than ever before.