Reality Check: How to Tell If Your Content Is SEO Worthy

It takes time and a lot of sweat to create valuable content. As a business owner, you should know by now that you must provide seamless user experience if you want to conquer the search engine optimisation game. But how do you measure the effectiveness of your content? After all, you’re not a writer; you’re a business person, so you …

Search engine optimisation agency

Opportunity or Threat? How AI Will Change SEO Forever

From Google and Facebook to real life Tony Stark, Elon Musk, companies have been using artificial intelligence to collect and analyze user data for a while now. The topic of AI is not new in search engine optimisation, but marketers are waiting with bated breath for the day machines will take over. Is such a scenario possible? Or is machine …

search engine optimisation sydney

5 Lies SEO Gurus Tell and What to Do Instead

You know how in thrillers cops use sophisticated tools to verify if the suspect is telling the truth? Imagine if you could do the same to check the assertions of various so-called SEO gurus about what you should and should not do regarding search engine optimization. We would all have a more productive use of our time once some of …

seo agency sydney

How to Use Location Information to Increase Your Conversion Rate

In a study published last December, Adweek argued that search engine optimization is about to change and 2017 will be the year of impressive innovations in location-based marketing. Due to the prevalence of mobile devices and sophisticated technologies that allow marketers to collect data about their prospects in real-time, businesses can now target consumers better and accurately than ever before.

Search engine optimisation

How to Optimize Content for Search Intent: a Brief but Useful Guide

At the core of every search, there is an intention. People want relevant answers to their searches in the form of articles, product listings, reviews, how-to videos and so on. If your content meets their expectations, then they will read it and engage with it. If it doesn’t, they will continue their search. User intent is a valuable part of …

Content Optimisation

How to Optimize Your Content for Google’s Rich Answer Box

Your goal is to achieve the number one position in at least one of Google’s search results. So, you work hard to create high-quality, value-added content that is optimized both for search engines and people. But, what if we were to tell you that there’s a better option than being number one? No, we’re not talking about Google advertising.

internet marketing

How to Engage Online Visitors without Being Pushy

Picture this: you’re nose-deep in a captivating article when a pop-up interrupts your reading. Or, you just landed on a new website and you are greeted by an arsenal of ads. If you are anything like us, you probably close them immediately without even reading or looking at them. After all, ads are extremely annoying, right?

9 Ways to Improve Ad Relevance in Google AdWords

So, you’ve decided to use Google AdWords to increase your sales. Congratulations, you are now among the millions of advertisers on the platform, competing for your customers’ clicks. Don’t get the wrong idea: Google advertising is an excellent tool for promoting and growing your business. Reports show that advertisers get back $2 for each $1 invested, which is a pretty …

online marketing

5 Ways the Internet of Things Will Change Online Marketing (and How to Adapt)

Envisioned in science fiction movies and literature, praised by futurologists and damned by traditionalists, the Internet of Things (IoT) is closer than we can imagine. Earlier this year, two important market players, Amazon and Google, launched devices combining entertainment with smart-home management, thus paving the way to a genuine IoT revolution. Marketers cannot, and must not, dismiss this opportunity. With …