5 Tips to Get Your Site Back on Track after an SEO Ranking Drop | AIA

5 Tips to Get Your Site Back on Track after an SEO Ranking Drop

Keywords, mobile-first, backlinks, sitemaps, Pandas and Penguins – SEO is, without a doubt, a strange planet. And, the fact the Google changes its algorithm as often as the weather, isn’t making maintaining your position in search engine results easier either. Of course, fluctuations are inevitable, and a minor position loss isn’t the end of the world. But, who’s to blame …

Dark Traffic: What Is It and Why Should You Care About It | AIA

Dark Traffic: What Is It and Why Should You Care About It

When it comes to internet advertising, one of the most important things that drive growth and improvement are the key metrics you get from monitoring your customers. Luckily, you have a variety of tools that can tell you which campaigns are performing well and which sources of traffic are delivering the best ROI. That’s the ideal scenario.

4 Actionable Steps to Improve Your Site’s Authority and Influence

Marketers have to track and measure a lot of different numbers: traffic, conversion rates, click-through, fans, likes, and so on. Some are vanity metrics while others can give you valuable insights into how your internet advertising strategy is performing. One number, in particular, plays a crucial role in how high your site is ranked in search results.