Keywords, mobile-first, backlinks, sitemaps, Pandas and Penguins – SEO is, without a doubt, a strange planet. And, the fact the Google changes its algorithm as often as the weather, isn’t making maintaining your position in search engine results easier either. Of course, fluctuations are inevitable, and a minor position loss isn’t the end of the world. But, who’s to blame …
Imagine having a magic crystal ball that tells you exactly who’s going to buy what and when. Not only that you would be able to deliver personalized experiences, but you will also maximize your internet marketing efforts. Unfortunately, this magic tool doesn’t exist – not in this form, at least.
When it comes to internet advertising, one of the most important things that drive growth and improvement are the key metrics you get from monitoring your customers. Luckily, you have a variety of tools that can tell you which campaigns are performing well and which sources of traffic are delivering the best ROI. That’s the ideal scenario.
More often than not, small business owners treat web design rather superficially. “It looks nice.” “I like the colour scheme.” “The images are so big and bold. I love it.” That’s the extent of their analysis.
Marketers have to track and measure a lot of different numbers: traffic, conversion rates, click-through, fans, likes, and so on. Some are vanity metrics while others can give you valuable insights into how your internet advertising strategy is performing. One number, in particular, plays a crucial role in how high your site is ranked in search results.